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The global adventure tourism market was valued at $ 586.3 billion in 2018, and is projected to reach $1,626.7 billion in 2026.
Adventurism tourism is a travel activity that includes cultural exchange, activities in the nature, and physical activity. It involves travel and exploration with a certain degree of risk and it may require physical strength and special skills. Further, adventure travelling is about interacting and connecting with new landscapes and cultures. Adhering to these aspects, adventure tourism has interested people from all walks of lives. Travelling reduces mental stress, tension, and anxiety levels leading to exponential growth of the market. In addition, it is a great escape for urban citizens. According to United Nations World Tourism Organization (UNWTO), international tourist arrivals worldwide reached about 1.1 billion and adventure tourism has increased by 5.0% in 2019 compared to that in 2018. These factors are accelerating the young age travelers to gain much excitement by stepping out from comfort zones, which is predicted to fuel the industry growth in the forecast time.
The Adventure Channel is the only platform dedicated to this huge global industry, offering live 24/7 programming available with US-only and international versions that deliver this audience to advertisers, sponsors who have a vested interested in reaching this audience.
Co-branding, sponsorship and general advertising opportunities are available throughout programming.
Direct response advertisers targeting adventure travelers are general audience segments may also take advantage of Adventure Channels large audience.
While many viewers are adventure travelers there is also a large audience of ''couch adventure travelers'' that are normal television viewers that have no plans to participate in actual adventure travel but enjoy watching it on television. This includes a more senior population which tends to respond well to traditional direct response television.
To find out more about sponsorship and advertising opportunities use the form below or simply click on ''live chat'' during normal business hours.